August 31, 2012 in Games (E)
[prMac.com] Champaign, Illinois - Nearly 30 years ago, she was the bright-eyed, child star of Punky Brewster on NBC. Now, Soleil Moon Frye is a successful author, entrepreneur and screenwriter - and occasional guest on shows like the Today Show, where she talks about the things that fascinate her kid's today. This morning, it was AlphaTots, an early education app that's apparently getting a lot of playtime from her youngest, Jagger.
"My four-year old is obsessed with this app," says Frye. "It's super fun. It really helps with their words." Even though today's kids don't know their Brewster from their Bieber, a small mention like that can spark major interest among the moms who grew up watching Soleil. And that, in turn, can mean a lot to the companies she mentions, like Spinlight, who - as the developers of AlphaTots - got an unexpected boost from the pop mom's Today Show mention.
"It's hard to beat a celebrity endorsement," says Matt Hutton, creative director and partner at Spinlight. Especially when that celebrity has more than a million followers. "AlphaTots has been out for a year, but this morning it was number two in education, passing a lot of major names along the way." In fact, by 11 a.m. this morning, it had passed both Tiger Woods PGA Tour and Madden NFL.
"It's funny to think someone you used to watch on TV is now watching you," says Hutton. "We never saw that coming. But nevertheless, we're very grateful for the plug."
To learn more about Soleil Moon Frye, you can visit her website, follow her on Twitter, or read about her parenting adventures in her book "Happy Chaos: From Punky to Parenting and My Perfectly Imperfect Adventures in Between."
* Compatible with iPad
* Requires iOS 4.0 or later
* 26.1 MB
Pricing and Availability:
AlphaTots 1.4 is $1.99 USD (or equivalent amount in other currencies) and available worldwide exclusively through the App Store in the Games category.
Spinlight Studio is an award-winning education app developer, headquartered in Champaign, Illinois. Founded as a graphic design company in 2000, Spinlight entered app development in 2011 with a string of Top-100 Education titles for the iPad and iPhone including AlphaTots, TallyTots, TableTots, Swapsies and Operation Math. Since then, Spinlight apps have earned big raves from top reviewers, including Parents' Choice, Babble, AppTudes and Teachers With Apps - who named Spinlight Studio one of the 10 Outstanding App Developers of 2011. In 2012, Spinlight also expanded into the Android Market, bringing their popular kid's apps the Fire, Nook, Nabi and other major tablets. Copyright (C) 2000-2012 Spinlight Studio. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.