Chris Knight - Acutus Trading Ltd.
Mana Pass Builder App Lets Small Businesses Catch the Passbook Wave
October 11, 2012 in Business
[prMac.com] Provo, Utah - Mana Mobile introduces, Mana Pass Builder 1.0 for iOS. The app was designed to enable businesses to enhance customer experience through Passbook integration. This app lets users build a base of customers in their Passbook network and is the easiest way to create, distribute, and track Passbook passes. Featuring a simple passbook creation system, incentivized social networking pass sharing, store card notifications and analytics, created passes are included in the Mana app for free advertising.
Slowly but surely Apple's Passbook is gaining traction. Since integrating with Passbook, Starbucks goers have already started spreading their reviews via social media.
"In the past two weeks, I've spent double my typical budget on coffee!
Damn you #Passbook and the @Starbucks app! You're too convenient!" - @StephCeCo
Along with Starbucks, the MLB has seen huge adoption of their Passbook tickets. With the four MLB teams that are testing Passbook integration, 12 percent of electronic ticket buyers are choosing to use Passbook. That's huge!
So, with the reviews and adoption we've already seen, it's obvious that people want to use Passbook. And why not? It's convenient, it's fun to use and it lets you show off how tech savvy you are. Let's be honest, two people could redeem the same coupon but the guy who scans his phone looks way cooler than the guy scanning a crumpled piece of paper he just pulled from his pocket.
As businesses understand more about Passbook they'll look at the options available to get on board. Many start-ups are trying to provide a solution for small businesses, but the Mana Pass Builder app is the best solution out there. Not only does it give the ability to easily create passes but it gives people a long term strategy to integrating with Passbook.
This app lets businesses build a base of customers in their Passbook network. They can build that base through promotions and incentivizing customers to share passes via Facebook and Twitter. Another great advantage of the Mana Pass Builder app is that businesses are only charged when they scan a customer's pass, so they only pay when it works. This app also provides analytics on each pass published, giving useful insight into how successful Passbook campaigns are.
With apps like Mana Pass Builder becoming available to small businesses, we expect to see even more tweets about how much people love Apple's Passbook.
* 3/4/5 Gen iPhone, iPad, or 3/4/5 Gen iPod touch
* Requires iOS 6.0 or later
* 3.1 MB
Pricing and Availability:
Mana Pass Builder 1.0 is free and available worldwide exclusively through the App Store in the Business category.
Mana Mobile is a start-up app company which was established in July of 2012. Founded by Jon Lund, Spencer Smith, Joe Wilson and Cory Heizenrader, Mana Mobile was founded to build a small business solution for Apple's Passbook. Mana Mobile is located in Provo, UT. Copyright (C) 2012 Mana Mobile. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries. All other trademarks and trade names are the property of their respective owners.