October 28, 2012 in Weather (E)
[prMac.com] Denver, Colorado - Switchback Media LLC announced Sunday morning that Storm Distance Calculator, which has most recently been available in the iTunes store for $.99, will now be offered to users for free.
Many people along the eastern seaboard are bracing themselves for the potentially devastating approach of the monster storm system known as "Frankenstorm." The storm, which is predicted to be a hybrid of Hurricane Sandy, an early winter storm moving in from the West, and a surge of Arctic air from the North, is set to crash into the New Jersey coast sometime Tuesday morning.
Switchback Media company leaders, who are all originally from the east coast, have been in contact with their families over the past few days and understand the seriousness of this late-season system. Struggling to find ways to help out, they decided that temporarily setting Storm Distance Calculator back to free in the app store was the least they could do.
"We felt it was necessary to contribute in whatever small way we could in order to ease the tension during this otherwise gloomy situation," stated Switchback CCO Mark Imperial, who experienced the last year's Hurricane Irene first hand.
Switchback is not attempting to make light of this terrible storm, but their intention is rather to add a little bit of fun and excitement to an otherwise gloomy situation. Aside from serving users who might be caught in the storm, Storm Distance Calculator can also be used as a form of entertainment for youngsters.
"My sister uses Storm Distance Calculator with her three year old to take his mind off the storm, said Switchback CEO Chris Allan. "Rather than anticipate each clap of thunder with fear and anxiety, my nephew now excitedly waits for thunder."
The app, which was originally intended for outdoor enthusiasts to prevent themselves from getting caught in thunderstorms, might just take on a new function in light of the fast-approaching system known as Frankenstorm.
* Integrated Facebook and Twitter functions
* Option to measure in miles and feet or kilometers and meters
* Sound option
* Clear instructions as well as the background behind the calculation
* Large and easy to read "Lightning" and "Thunder" buttons to make sure there is no confusion
* Split-second results generation
* iPhone, iPod touch, and iPad
* Requires iOS 4.3 or later
* 5.2 MB
Pricing and Availability:
Storm Distance Calculator 1.0.1 is now available for free in the iTunes store in the Weather category.
Switchback Media LLC is an independent app development company based out of Denver, CO. Founded in 2012 by three friends who are passionate about technology and innovation, Switchback Media LLC strives to constantly deliver fun and high quality apps based on the needs of its customers. Copyright (C) 2012 Switchback Media LLC. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.