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[prMac.com] Cambridge, Massachusetts - BRIGHTdriver launches app to make holiday car expeditions engaging. BRIGHTdriver, has developed a completely new way to stay alert and engaged in the car. The Boston-based startup has created an interactive app with audio games that everyone in the car can play, all hands free. Holiday Rider 1.8.2 is a trivia game which tests your holiday knowledge," notes BRIGHTdriver CEO, Jacob Silber. Whether you're by yourself or with the whole family, it's a great way to get into the holiday spirit.

"As dads, we wanted to create entertainment we could enjoy on our daily commute or as a family. Rather than having our kids tune out to DVD's in the back seat, they can chime in on questions about Christmas songs, Hanukkah, or New Years. Best of all, we can play it together. Our audio game platform has something for everyone to enjoy."

"What's exciting about our content is that we have designed it for the car," said Matt Albrecht, VP of Product. "The questions are simple, like true or false, and require one word responses. Because the software is all audible and vocal, it's a hands-free experience that's as safe as the radio." BRIGHTdriver also employs a technology called Safe Drive Status - the app uses the GPS in your phone to assess road conditions. "By integrating active road monitoring, driver feedback and interactive audio entertainment we're able to keep the driver engaged at the optimal level, while keeping the car free of any visual distraction like text messages."

Device Requirements:
* iPhone 3GS, iPhone 4, iPhone 4S, iPhone 5, iPad Wi-Fi + 3G, iPad 2 Wi-Fi + 3G, iPad Wi-Fi + 4G, iPad Wi-Fi + Cellular (4th generation) and iPad mini Wi-Fi + Cellular.
* Requires iOS 5.0 or later
* 10.8 MB

Pricing and Availability:
Holiday Rider 1.8.2 is free and available worldwide exclusively through the App Store in the Games category.

BRIGHTdriver was founded in 2012 by Jacob Silber, CEO, and Matt Albrecht, VP of Product. Silber is a startup executive with 16 years of experience in commercializing technology. He has an MBA from MIT Sloan School of Management, an MS in Engineering from the MIT School of Engineering, and an AB from Harvard University. Albrecht co-founded mobile job-matching technology Assured Labor. He has an MBA from MIT Sloan and a BA from Trinity College. Advisors consist of seasoned executives from institutions such as Intel, PayPal, Harmonix, Hasbro, the MIT Media Lab and Turbine Entertainment. Copyright (C) 2012 BRIGHTdriver. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.

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