June 3, 2013 in Books (E)
[prMac.com] Montgomery, Alabama - Former Senior Minister of Frazer Memorial United Methodist Church in Montgomery, John Ed Mathison, is making history again. This time, he's teamed up with a former Alabama governor's press secretary to release an innovative, interactive book exclusively for the iPad that will change how people around the world follow a daily devotional or use social media to hold "Sunday School classes worldwide."
Mathison recently released When God Redefines The Possible on Apple's iBookstore, a title he published in paperback in November. The new work, complete with 22 videos, interactive puzzles, quizzes and Bible references can be used on the more than 100 million iPad and iPad mini devices in use around the world.
The book can be downloaded from the iBookstore by visiting WGRTP online.
Production began in January with Claxton Creative, LLC of Dallas, led by Donald J. Claxton, former the former press secretary of Gov. Fob James and assistant press secretary to former Gov. Guy Hunt.
"We have taken a book printed in black and white and brought it to life with short video clips in multiple chapters that are designed to help readers prepare their minds for the text that follows by asking some important questions or giving some insight about what they're about to read," Mathison said. "With the rapid adoption of iPads in schools all across Montgomery and around the world, this is the new type of curriculum tool that readers young and old are finding more and more engaging and enriching in their study.
"It only makes sense to apply this same technology to something like a daily devotional where people can use these technological advances to draw closer to God and use social media to draw closer to other believers and non-believers around the world," Mathison said.
Mathison's book, which is 109-pages in print, expanded to 192 pages on the iPad and contains more than 50 chapters of colorful and important ministry lessons and encourages readers to see that God is still doing miracles, even in today's turbulent times.
The videos, produced by another former aide to Gov. Hunt, Stacey Rimer Stakely, and shot at Frazer by Matthew Gamble, feature Mathison talking about healthy eating, God doing things in people's lives they could not have anticipated, and even references to his late father, Si Mathison.
"John Ed Mathison has been a leader in ministry for almost 50 years and the exciting thing about this book for iPad is that it proves he's still a leader in ministry even though he's been retired from Frazer for a couple of years now," Claxton said. "We have worked with him to produce a new tool that uses the latest in technology to help spread the word of God. That, in and of itself, is an example of God redefining the possible, as the technology for this didn't even exist 17 months ago."
Claxton said versions for readers using Amazon's Kindle, Barnes and Noble's Nook are near completion as well. "John Ed's use of digital books will make his work available to anyone in the world with a computer, tablet or smartphone," Claxton said.
John Ed, who served 36 years as Senior Minister of Frazer Memorial United Methodist Church in Montgomery, said he is excited to begin this new phase of his ministry.
"I have said before that 'it is easy to have a Gutenberg mentality when we live in a Google reality.' and taking converting my writings and teachings into a digital format so that people around the world can share and interact with each other through the social media tools and interactivity functions within the book is an example of where ministry must grow in order to reach those needing and yearning to hear the word of God," Mathison said. "I'm excited for the potentials this brings for ministry. God really has redefined the possible."
Claxton is no stranger to innovation and change. He was dubbed as the "foremost student iconoclast" in Dr. John Fair's 1990 book about Auburn University at Montgomery's first 20 years. In July 1994, he made candidate Fob James the first statewide candidate in Alabama to have a published email address. In March of 1995, he began writing the original pages for the state of Alabama's website, which was launched and featured as the lead story in the Montgomery Advertiser in August 1995. In 2001 he became the communications director for the Dallas Independent School District, then the 12th largest school district in the nation and helped pass the largest education bond program in Texas history - a $1.37 billion program. In 2012, his company began producing books for the iPad, including Dr. Mark Van Stone's interactive text 2012: Science & Prophecy of the Ancient Maya and There's A Zombie In My Treehouse by Ken Plume, John Robinson and Len Peralta of Atlanta. The company also has begun production on a book for Learning Forward, one of the largest professional development organizations in the world for schoolteachers.
* iBooks 3.0 or later on an iPad
* iOS 5.1 or later is required
* Print Length: 195 Pages
Pricing and Availability:
When God Redefines the Possible 1.0 is $4.99 USD (or equivalent amount in other currencies) and available worldwide exclusively through the App Store in the Christianity category.
Claxton Creative is a Dallas-based full-service public relations firm focused on the development of interactive, multi-touch publications for mobile devices worldwide. The company was founded by former Dallas ISD communications director, Donald J. Claxton and is supported with the assistance of Fort Worth Author Ron Rose, Dallas Author Allen Manning, Birmingham, AL editor Larisa Lovelady, Ally Stephenson of Huntsville, AL, and others. Copyright (C) 2013 Claxton Creative. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries. All other trademarks and trade names are the property of their respective owners.