Content Management Platform Contentful Launches Beta

in iOS Development (E)

[] Berlin, Germany - Contentful, a new content management platform for web and mobile applications is launching its beta program today, after securing seed funding from Balderton Capital and Point Nine Capital as well as assembling an expert Advisory Board.

Contentful is a flexible and future-friendly content management platform which helps editors and developers to respectively manage and serve content to web and mobile applications. With its API-first approach to content management, Contentful is the first content management system to allow content to be distributed to multiple device types with one single input. Until now, content management systems have been developed for websites, but not to efficiently serve content to interactive applications.

Contentful has been built from the ground up to deliver content to apps on iOS, Android, or interactive HTML5 and JavaScript applications. Content is managed in a completely presentation-independent format and can be served to all current and future platforms, including Google Glass, iWatch or even cars with Apple's upcoming iOS 7 integration.

Since establishing the company in Berlin in 2011, Contentful's first product StorageRoom has helped over 1000 international customers - from individual developers to global corporations - improve the way they convey their online media content to thousands of consumers worldwide.

Sascha Konietzke, CEO of Contentful, explains, "I developed many apps for customers. During all that time I never found a CMS to serve content to apps as efficiently as I wanted. The problem I found time and time again was that existing CMS were built a decade ago with a focus on websites and HTML4. They are web publishing tools and only superficially separate content from presentation. This constrains content publishing on new platforms. The solution we created at Contentful aims to solve this issue once and for all as a content management platform focusing on structured content, with a great author experience and a powerful API."

Roberto Bonanzinga, partner at Balderton Capital, comments, "Contentful is exactly the sort of company we always look to invest in: a talented team with an exceptional, disruptive idea. Contentful is changing content management and distribution forever. Sascha and his team recognize that content no longer sits solely on websites and so multi-device capability must be a standard requirement for any content management system. We are excited to be able to help Contentful achieve their ambition to be the engine behind the revolution in online content management."

Contentful is open to beta sign ups from today at Contentful online.

In addition to securing venture capital funding to fuel the next stage of corporate development, Contentful has established a global Advisory Board of content and technology specialists. The Board includes Alexander Bruehl, former partner at Atlas Capital; Francesco Cesarini, Founder & Technical Director at Erlang Solutions; Daniel Heaf, Chief Digital Officer at BBC Worldwide; Karen McGrane, CEO of Bond Art + Science; Todd Tran, Head of Advertising EMEA & APAC at Rovio; and Michael Wolfe, serial entrepreneur and former EIR at Benchmark.

About Balderton Capital:
Balderton Capital is one of the largest venture capital firms in Europe, committed to finding and helping talented entrepreneurs build great companies. Based in London, the firm manages $1.9 billion in committed venture capital. Since 2000, Balderton has invested in over 100 companies, principally in numerous European countries but also in the US and Asia. Notable investments include YOOX Group (the online retailer of leading fashion brands, listed in December 2009), LOVEFiLM (sold to Amazon in 2011), Betfair (the online betting exchange floated in London in October 2010), Bebo (sold to AOL for $850m), and MySQL (sold to Sun for $1 billion). For more information, visit Balderton online.

About Point Nine:
Point Nine Capital is a Berlin-based venture capital firm focused exclusively on early-stage Internet investments in areas like Software-as-a-Service (SaaS), eCommerce, marketplaces and mobile. The fund and its managers, Pawel Chudzinski and Christoph Janz, have backed a number of highly successful Internet companies such as Delivery Hero, Clio, Shiftplanning, Vend, Westwing and Zendesk from their earliest stages. In early 2013, Point Nine announced the closing of a new Euro40 million fund, Point Nine Capital Fund II. More information can be found at Point Nine Capital online.

Contentful is a content management platform for web and mobile applications. It enables the distribution of content across multiple device types with one single content input, by taking an API-first approach to content management. Based in Berlin, Contentful was founded in 2011 by Sascha Konietzke (CEO) and Paolo Negri (CTO). The company has a wide user-base from national and international companies ranging from individual developers to large enterprises. Copyright (C) 2013 Contentful. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries. All other trademarks and trade names are the property of their respective owners.


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