Mobile Marketers Gain Tools for Revenue Generation with Adatha

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[] Madurai, India - Dot Com Infoway, a premier IT company providing innovative mobile app development and marketing services, announced today the release of its new Adatha Network. Adatha picks up where other ad networks leave off, giving mobile marketers global reach with a savvy platform, and access to the highest quality mobile publishers and app owners.

The release of the new network marks not only a new platform, but a new beginning for the mobile marketing industry. "The name of our network is symbolic of our mission," said C.R. Venkatesh, CEO of Dot Com Infoway. "In Sanskrit, 'atha' means 'now begins,' and it is used any time an auspicious new undertaking is launched. With the launch of Adatha, we mark the beginning of a new era of ad networking, bringing the best mobile ad platform available with a global reach of mobile consumers."

For marketers, the release of Adatha provides consistent positive traffic sources that yield good revenue. More than just a collection of channels, Adatha takes a customized approach, constantly fine-tuning traffic towards sources that will produce the best results - and diverting traffic away from other sources that don't deliver. "We are constantly updating and extending our database, with an eye towards giving our marketers a high quality sales tool," added Venkatesh.

For publishers looking for a mobile network partner, Adatha maintains strong and active relationships. Unlike other ad networks that work on a "join it and forget it" basis, Adatha works closely with all of its publishing partners to match them up with the most appropriate marketers.

Adatha, as a vital link between marketers and advertising venues, gives marketers access to more active users, mobile ad channels that are most appropriate to each product - and the ability to target multiple channels including paid search, social media, video promotion, app discovery, ad icons, app review, in-app display advertising, and virtual currency.

Adatha solves the biggest sales dilemmas facing both marketers and publishers today. Marketers, especially in the app space, face an increasingly crowded marketplace, and need an affordable venue that can deliver high quality traffic and multiple choices. "Simple banner ads can be effective, but to be effective, a marketer today must consider many different choices, from in-app advertising to app reviews. Adatha answers the call with the industry's most comprehensive network and personal attention to the details that matter most," said Venkatesh.

About Adatha:
Adatha, a mobile ad platform with a world-wide reach, connects mobile marketers with millions of mobile consumers via savvy CPC, CPI and CPA partnerships with mobile publishers and app owners. Adatha has been designed to help online marketers and publishers make informed decisions as they develop and refine their respective online advertising and site monetization strategies.

Dot Com Infoway (DCI) is a CMMI Level 3 multinational information technology company and a leader in custom software development and mobile application development with offices in India, the United States and Germany. An ISO 9001:2000 certified multi-disciplined professional IT service company, DCI is a Microsoft Gold Partner, Google AdWords Certified Partner, Bing Ads Accredited Professional, and a member of the prestigious NASSCOM and STPI. All Material and Software (C) Copyright 2014 Dot Com Infoway. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries. Other trademarks and registered trademarks may be the property of their respective owners.


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