May 12, 2015 in Navigation (F)
[prMac.com] London, United Kingdom - OnDemandWorld announces the release of Showcase for iBeacon 1.1.1, and brings improved features, as well as stability and bug fixes. The iBeacon app is designed to allow digital marketing executives to demonstrate how iBeacon can help their clients to achieve more sales and delight their customers. By using iBeacon technology, retailers can draw shoppers into their store - and then guide customers around.
"To maximize revenue, retailers always need to display products to their customers in the best possible light. iBeacon helps here - by helping them target customers with the right offers at the right time. However, retailers are also interested in the insight it brings to a customer's browsing habits," says OnDemandWorld's Vice President, Terence Lau.
Showcase for iBeacon uses Bluetooth Low Energy technology, known as BLE, to target a shopper's precise location. By adding iBeacons around the premises, retailers can track where a shopper is in the store, and can send appropriate promotional content to that user's smartphone. As soon as a store visitor walks within range of an iBeacon, images of the retailer's choosing will appear on the customer's device. If a shopper approaches an item, information about that item will appear on the phone.
"Our solutions offer a way for retailers to demonstrate their products to clients and make the sales purchase in a more convenient way," Lau added.
The advantages to the retailer are endless. A restaurant owner can entice a potential customer walking by with an image of its signature dish. A retailer can direct shoppers to a particular part of their store to promote a product or drive sales. A customer who looks at an item and puts it back down can be given a coupon to entice them to buy. Item purchasers can be given images of other related products available. Trade show exhibitors can even use iBeacons to direct traffic into their booth.
The app works with any hardware that broadcasts an iBeacon signal, regardless of whether it is OnDemandWorld's BeaconGo brand or iBeacons available from alternative providers such as Estimote and Radius Networks.
* iPhone, iPad, and iPod touch
* Requires iOS 7.0 or later
* Optimized for iPhone 5, iPhone 6, and iPhone 6 Plus
* 35.1 MB
Pricing and Availability:
Showcase for iBeacon 1.1.1 is Free, and is available worldwide exclusively in the App Store in the Utilities category.
OnDemandWorld is an independent, privately-held, profitable web and mobile platform development company based in London, UK, and was founded in 2008. Its goal is to deliver applications that are both elegant and useful. Copyright (C) 2015 OnDemandWorld. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.