Tips and How To - Latest Releases
Understand and Benefit from Marketing Metrics
Apr 12, 2013 - Free, downloadable eBook details marketing data to collect, how it is collected, what it means, and how to calculate meaningful financial indicators. Marketing Metrics provides information for Mac-based designers, Unix-based web programmers, Windows-based CFOs, and more. Spider Trainers makes analytics simple and easy-to-understand in this eBook. Available as a free download, Marketing Metrics guides readers through the process of analyzing digital and traditional marketing campaign engagement.
Free White Paper on Designing Successful Targeted Landing Pages
Apr 11, 2013 - Available as a free download, Targeted Landing Pages: Using web pages to improve marketing conversion rates offers readers insights into the designing nuances of convincing landing pages. Targeted landing pages are web pages that are different from, and in addition to, company websites. They contain detailed information about a marketing offer or message. A great landing page design makes a compelling argument for why visitors should join the ranks of the converted.
New Automated Email Marketing eBook Touts Just-in-Time Marketing
Apr 10, 2013 - Colorado based Spider Trainers, today announces its new eBook, Automated Email Marketing: Using triggered email to put your company in the right place at the right time, is now available as a free download. The eBook describes how businesses can be more efficient at reaching out to leads and prospects at a time that is most relevant to them by using the latest tool in marketing initiatives, Mac or Windows-based automated marketing software.
Spider Trainers Publishes The Power of Print (in Marketing) Free eBook
Mar 12, 2013 - For printers, designers, & marketers alike, Spider Trainers has just published its new eBook, The Power of Print (in Marketing): Using print to bolster a multi-touch marketing campaign. Readers will learn about various print vehicles that can be used within cross-media campaigns. Available as a free download, The Power of Print uses stats, facts, and best practices to dispel the myths that print is an under-performing vehicle and points to the successes documented by companies around the world.
ResidualReach, LLC releases first Podio lesson on the Academy
Dec 17, 2012 - ResidualReach has just launched its first lesson on Podio in their online learning environment for small and medium businesses. Podio is an online platform with a new take on work and how it gets done. For the first time ever you can create your own work tools and shape the way you work. No technical skills required. No dependency on IT. Podio gives people more power than they've ever had before to do everyday work better, smarter and in their own way.
SecureMac Guide - Top 10 Security Tips for Mac OS X Mountain Lion
Nov 29, 2012 - SecureMac has released a free Mac OS X security guide, outlining the top tips for securing your computer against threats. The guide, Top 10 Security Tips for Mac OS X Mountain Lion (10.8), outlines the new security features, measures and practices for Apple's latest operating system Mountain Lion. The guide covers some of the latest technology including, GateKeeper, File Vault 2, Privacy Controls, Firewall, Password Assistant, Anti-Phishing, Software Updates, iCloud locator, and more.
Black Friday - 30% off ScreenCastsOnline plus iPad Mini Prize Draw
Nov 23, 2012 - 30% discount for new ScreenCastsOnline Premium members joining on Black Friday. Membership includes a brand new Mac and iOS video tutorial every week, immediate access to a huge library of over 400+ video tutorials, as well as a free subscription to the ScreenCastsOnline Monthly iPad magazine. Join on Black Friday and be entered into a members' prize draw for a 16GB iPad mini, with the winner to be announced on 30th November 2012. Just use the coupon code BF2012 during sign up.
Noteboom Productions Releases Video Tutorial on Mac OS X Mountain Lion
Nov 20, 2012 - Michigan based Noteboom Productions has announced Tutor for OS X Mountain Lion, their latest video tutorial is now available on the Mac App store. In Tutor for OS X Mountain Lion, the user watches videos to learn how to use OS X Mountain Lion, Apple's latest operating system. The video tutorial is designed for the both the new user to Mac and the new user to Mountain Lion. The tutorial consists of 49 video chapters on various subject and includes a new note feature where users can take notes.
Xcode Book Updated for Xcode 4.5
Oct 31, 2012 - Mark Szymczyk’s book, Xcode Tools Sensei, has been updated for Xcode 4.5 and iOS 6. The new material in this update includes auto layout for iOS applications along with material on setting up Xcode projects to support iOS 6’s Passbook and Maps features. Xcode Tools Sensei is a guide to Apple’s developer tools for building Mac and iOS applications. In addition to covering Xcode and Interface Builder, the book covers Instruments, OpenGL tools, and command-line tools.