"When we started out doing press releases we were using the using the traditional, manual way. Our response rate was about 0.1%. Not understanding what exactly we were doing wrong we came across prMac in a search query. Having nothing to lose we passed along the exact same press release that we had failed with along to prMac. We were subsequently blown away by the response within hours. I would say that prMac is probably the only feasible method of getting good exposure for a press release from most Mac or iOS software companies. With the value of service and support quality you get, the cost is also negligible in comparison to the value. Using prMac is a no brainer."