March 17, 2010 in iAnnouncements (E)
[prMac.com] Plymouth, MI - Publicist and Internet Marketing Specialist Scott Lorenz has compiled a list of 52 tips on how to promote an iPhone App - tips he garnered from his extensive experience as a public relations professional in promoting all types of products, inventions, books and services. Apple has almost 150,000 iPhone applications available for sale at its App Store and this number will grow exponentially with the growing popularity of the iPhone, iPod and the new iPad.
"The competition is fierce so in order to succeed you must aggressively promote your iPhone app if you want a fighting chance," says Scott Lorenz President of Westwind Communications Public Relations firm. westwindcos.com
What's the best way to promote your app? "There is no "best" way," says Lorenz. "You must employ multiple tactics to crack the success code. Simply relying on word of mouth is not enough. You need to get the attention of the news media. Just look how fast the TigerText app got traction after it was featured by CNN and Time Magazine. Shortly after those news organizations featured it other media outlets jumped on the bandwagon and promoted it as well. This has led to people talking about it at the water cooler, at Starbucks and everywhere else," said Lorenz, "that's the power of PR."
How can iPhone developers put this powerful force to work? Lorenz says that his solution as a publicist is to seek publicity to help get the word of mouth going which will then lead to those highly sought after downloads. He's compiled a list of 52 tips on how to promote an iPhone App - suggestions garnered from his extensive experience as a public relations professional and Internet Marketing Specialist in promoting all types of products, inventions, books and services. Lorenz says that after reviewing the 52 ideas, developers should ask themselves these questions:
* Is our iPhone app getting all the media coverage it deserves?
* Is our competition getting more than their fair share of media coverage?
* Would media coverage get people to download my iPhone app?
* Do I have a PR strategy for continuous year round media coverage for our iPhone app?
* Who in the company can implement any or all of these 52 items?
If the answers to these questions are not satisfactory Lorenz says developers should consider hiring Westwind Communications or other publicist who'll "pitch" the media on their iPhone app. A publicist will create a story idea involving the app that would interest the people who read, watch or listen to a particular media outlet that would cover the app.
Lorenz added "Even if you have the internal staff and expertise to commit to your public relations effort then you should still consider hiring an outside PR firm to just promote the iPhone app. The reason? There is much to do and it's a big world out there with plenty of media outlets to reach. The outside PR firm can focus on the iPhone app exclusively."
Concluded Lorenz, "The busier you get, the easier it is to forget about or "set aside" important PR activities. Don't get caught in that trap! If you want your iPhone app to be a success then hire a publicist who can get the publicity you deserve!"
Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with individuals and entrepreneurs to help them get all the publicity they deserve and more. Lorenz has handled public relations and marketing for numerous authors, doctors, lawyers, inventors and entrepreneurs. As a book marketing expert Lorenz is called upon by top execs and bestselling authors to promote their books. Copyright (C) 2010 Westwind Communications. All Rights Reserved. Apple, the Apple logo, iPhone and iPod are registered trademarks of Apple Inc. in the U.S. and/or other countries.