Sam Cutler remembers Jerry Garcia with his iPhone App

in Books (E)

[] Los Angeles, California - You Can't Always Get What You Want by Sam Cutler (ECW Press and Expanded Books/Apps/Ironic Apps, April 2010) is a magnificent account of the life and times of Sam Cutler with the Rolling Stones, then the Grateful Dead in the late 1960s and early 1970s. As tour manager for the Stones he played a pivotal role at a watershed moment in American history: the infamous concert at Altamont Speedway, where a young man named Meredith Hunter was stabbed to death by a Hells Angel in front of the stage.

To celebrate Jerry Garcia's birthday on August 1st the app will be available for half price ($5.99) for the entire month. In addition, Cutler's memoir of Jerry's life, accumulated in chapter 27, will be available through a free giveaway. The Cutler iPhone application contains the full audiobook synchronized with the text, video links to two interviews with the author and clips from Altamont, more than 30 photos, (some exclusive to the app). With this Expanded Book(TM) developed by Expanded Apps, Inc., in association with Ironic Apps, readers can simultaneously follow the words on the screen and listen as Sam Cutler recounts his own amazing life with the Stones and Grateful Dead.

Rock fans and tech geeks alike have been vociferous in their praise for the app, "This app is great, got me through a long plane ride, I didn't want to get off the plane!" says Schoeps in an iTunes user review. Andy Boxall, a reviewer for iPhoneFreak, says You Can't Always Get What You Want's app is "an intriguing step in a relatively new direction." In a five-star review, user Earl C Grey stated "The [app's] videos are first-class. The video of the Altamont murder is chilling. The photos are pure Art-Rock. I loved this app."

Jack David of Toronto-based ECW Press says, "We're thrilled to work with Expanded Books/Apps and Sam Cutler on the simultaneous release of this fascinating memoir. We're breaking new ground promotionally by coordinating our publicity and marketing efforts, with the aim of gaining more exposure for the book and attracting more readers on whatever platform they choose."

"As an author, I want to reach readers everywhere and this iPhone app lets them experience my book in a way that was never before possible," explains Sam Cutler.

Skye Van Raalte-Herzog, CEO, of Expanded Apps says, "Our custom, multimedia book applications, take advantage of the powerful features of the iPhone to present content in new and engaging ways. Our goal is to create completely different reading experiences - combining the act of reading with the multimedia features of the iPhone and iPad. We recognize the huge potential to reach a new generation of readers with this technology, as the portability and flexibility the platform offers is unprecedented."

Device Requirements:
* iPhone, iPod touch, and iPad
* Requires iOS 3.0 or later
* 163 MB

Pricing and Availability:
You Can't Always Get What You Want 1.6 is regularly priced at $9.99 USD (or equivalent amount in other currencies) and available worldwide exclusively through the App Store in the Books category.

Expanded Books is a media production and distribution company for publishers. The company creates media of all types including trailers, interviews, long format DVDs, audiobooks with music and sound effects, TV, mall, cinema, and radio spots, live author chats and entertainment events, and now iPhone apps. Expanded Apps, Inc., founded in 2008, specializes in developing multimedia iPhone applications for the publishing and entertainment industries. Copyright (C) 2010 Expanded Books, Inc. and Expanded Apps, Inc. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.


Simon Ware
ECW Press
(416) 694-3348 ext. 151

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