Breaking New Ground - The Red Bulletin Launches Video-Packed iPad App

in News (E)

[] Vienna, Austria - Fusing high-end magazine editorial with eye-catching moving images, The Red Bulletin is redefining the magazine experience on the iPad. Action, sport, culture, arts, personalities and lifestyle: the exciting world of the The Red Bulletin magazine is now available on the iPad. Stories beyond the ordinary, from interviews with the stars and up-and-coming acts to features from the world's far-flung corners, have made "The Red Bulletin" one of the biggest magazines worldwide - with a monthly circulation of more than 4.6 million copies.

Prior to launching our next print editions, The Red Bulletin will take the next step by bringing unique print and video content from the world of Red Bull together with a unique device - the iPad. As a read-listen-and-watch experience that is accessible anywhere, the iPad is the ideal platform for this innovative selection of content - where performance meets experience.

Unique content, exclusive videos and pictures - accessible anywhere. From the depths of the sea to the icy heights of mountain ranges; from cultural insiders to famous personalities, the new Red Bulletin iPad app includes the best stories from the magazine's print editions from around the world, once a month. As a special highlight, the app also includes one hour of exclusive video and multimedia content.

iPad users gain access to exciting stories in sport and culture far away from the everyday reading experience. The sections "Bullevard", "Action" and "More Body & Mind" hold absorbing interviews and profiles and in-depth stories from around the globe. The result is a new level of media excellence, an innovative fusion of high-end magazine editorial with eye-catching moving images that redefines the magazine experience on the iPad.

Highlights of the Red Bulletin iPad app:
* The innovative fusion of high-end magazine editorial with eye-catching moving images
* Monthly best of all local Red Bulletin print editions worldwide
* International version in English and German
* Photos and stories of heroes from sport and culture
* Up to one hour of amazing videos and animations
* Accessible anywhere

Supported Languages include US English, Bokmål, Norwegian, Czech, Danish, Dutch, Finnish, French, German, Hungarian, Italian, Japanese, Korean, Polish, Portuguese, Russian, Spanish, Swedish, Turkish and Ukrainian.

Device Requirements:
* Compatible with iPad
* Requires iOS 3.2 or later
* 2.8 MB

Pricing and Availability:
During our welcome phase, The Red Bulletin 1.2 is free and available worldwide as an international edition, in both English and German, exclusively through the App Store in the News category. The chosen "accessible anywhere" solution allows users to download the whole issue onto the iPad at once. No active internet connection is necessary after that and videos will always start instantly, in full resolution.

Headquartered in Fuschl am See, Austria, Red Bull was founded by Dietrich Mateschitz in 1984. He fine-tuned the product, developed a unique marketing concept and started selling Red Bull Energy Drink on the Austrian market in 1987. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category. Meanwhile Red Bull is present in over 160 countries. Since 1987, around 30 billion cans of Red Bull have been consumed, more than 4.2 billion in 2010. The responsibility for the success of the world's No. one energy drink is shared by the company's 7,758 employees around the world. The global media activities of Red Bull have been growing year by year resulting in an enormous collection of content - the source to launch the Red Bull Media House in 2007 - the centre of planning, producing, managing and distributing Red Bull content worldwide. Copyright (C) 1984-2011 Red Bull Media House. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.



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