Singer Songwriter Mimi Cross Becomes a Digital Storyteller

in Books (E)

[] Locust, New Jersey - Polymash Inc and Mimi Cross have released The Crankamacallit 1.0 for iPad. The Crankamacallit is a children's story about building a fantastic vehicle, newly released as an interactive iPad app filled with stunning animation, surprising sounds, and plenty of inspiration for kids to make their own imaginary creations real.

This rhythmic 3D fantasy, a story poem in the vein of Seuss, Silverstein, and Sendak, was written by Mimi Cross, animated by Juergen Berkessel, and narrated by Grammy Award nominated family music troubadour Robert Burke Warren, aka Uncle Rock.

"Today I will build you a Crankamacallit. With pieces and parts from my carpenter's kit. With buttons and levers and yes, of course - Cranks! With switches and gears and an old baseball mitt."

After releasing two CDs of what the Village Voice deemed "memorable, original songcraft" Mimi Cross became a mom, welcoming both a baby and a new burst of creativity. As often happens, seeing through the eyes of a child brought new perspectives; energy previously devoted to the singer songwriter life and fifteen years of teaching found new expression in children's stories, one of which was The Crankamacallit.

Before becoming a book, The Crankamacallit was an organically evolving activity between Cross and her son. "It started out as a rhyming story and a cardboard box that my son and I turned into the dashboard of an imaginary vehicle using objects he loved: buttons, levers, and an assortment of hardware." Their game became one of several finished books by Cross.

Enter Juergen Berkessel of Polymash, a company dedicated to helping authors create digital content. Berkessel recognized great potential in The Crankamacallit as an interactive app in which a child's natural inclination to build is harnessed by cutting edge, accessible technology. Through interactive 3D video, rhyming couplets, animation, music, and ear-catching sound effects, a child can craft a magnificent flying machine - The Crankamacallit. At one point the assembled gadgetry breaks down and the user must locate and repair the heart of the machine, with the payoff coming when The Crankamacallit takes off at last.

Cross continues to write stories, focusing on a young adult trilogy and honing her craft with the help of the Society of Children's Book Writers and Illustrators.

"What a creative and intriguing way to introduce the world of books and interaction to children. The Crankamacallit "book" is full of delightful surprises that will inspire both children and adults to imagine. As co-founder of Little Monster Records, I can truly say that this app sets the standard for quality." - Kate Hyman, co-founder of Little Monster Records, Woodstock, NY

Polymash has created a demo reel for The Crankamacallit as well as a short interview with the story's author, Mimi Cross. Both videos are partway down the Crankamacallit website.

* Unique 3D artwork and unusual illustrations
* Interactive animation and video
* Music and mechanical sounds
* 360-degree panoramas
* 3D rotational objects
* Pan and zoom chart
* A hidden picture scratch-off scene
* Drawing widget
* 'Secret' hotspots
* Picture Gallery
* Added bonus: Coda of Mimi Cross' Alligator Waiter children's song.

Device Requirements:
* Compatible with iPad
* Requires iPhone OS 3.2 or later
* 241 MB

Pricing and Availability:
The Crankamacallit 1.0 is $4.99 USD (or equivalent amount in other currencies) and available worldwide exclusively through the App Store in the Books category.

Two time Asbury Music Award winner Mimi Cross has shared bill with well known artists such as Sting, Bonnie Raitt, Jackson Browne, Lauryn Hill, and Jill Sobule over the course of her career. Since the birth of her son, she has also focused on writing for children. She is an active member of the Society of Children's Book Writers and Illustrators and is currently working on a young adult trilogy. The Crankamacallit, Mimi's interactive children's iPad app, was released on iTunes in late May of 2011. Copyright (C) 2011 Mimi Cross. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.


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Books | Interactive | Children | 3D | Fantasy | Rhyming | iOS