50% of The Moron Test Android Sales From Lite App - Now Unveil Free iOS

in Entertainment (E)

[prMac.com] Seattle, Washington - DistinctDev, Inc. has just announced an iOS Lite version of their hilarious and wildly popular brain-teasing app, The Moron Test. Having generated over 50% of their paid downloads from the Lite version on Android, DistinctDev is excited to unveil the "Old School" section free on the iTunes App Store for the first time ever!

Since its launch less than two months ago on the Android Market, The Moron Test Lite has received more than 700,000 downloads. The conversion rate from the free version to the paid version has recently been above 7%, and The Moron Test is now the 9th most downloaded Paid game with over 65,000 downloads on the Android Market. "Seeing these results on the Android platform convinced us that a Lite version for iTunes App Store was essential," says Berkeley Malagon, President and CEO of DistinctDev. "We're excited about comparing the performance across the two platforms and sharing the results with the community."

The Lite version consists of the "Old School" section which originally made up the entirety of The Moron Test, and was the number one paid app on the US iTunes App Store at launch. The game tests players' intelligence and acuity by challenging them to think outside the box. It includes more than 45 questions and the 100+ original steps that hone their speed, memory and reflex.

"The initial version of The Moron Test was a great value at $0.99," says Steven Malagon, Co-Founder and CTO of DistinctDev. "Now the same $0.99 version has 4 times the content, along with achievements and leader boards via OpenFeint integration (currently iPhone-only, coming soon to Android). The Lite version is doing a great job of communicating this value to players!"

DistinctDev, Inc. is an energetic mobile games company specializing in viral entertainment software development. Founded by Steven Malagon and Mike Monaco in 2004, DistinctDev was joined by Berkeley Malagon in 2008. As the industry leading developer of The Moron Test, DistinctDev creates iPhone, and Android apps, as well as games for various other mobile platforms. Staying aggressively in tune with their users and the evolution of the mobile software market, they espouse highly active feature iteration and seek platform agnosticism for their products. Copyright (C) 2010 DistinctDev, Inc. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.


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