June 29, 2011 in Business (E)
[prMac.com] Madrid, Spain - Business & Strategy today is pleased to announce the release of Balanced Scorecard Lite 2.0 for iPad. What's a business application? It's one that helps our business. And what's a useful business application? It's one that helps to "improve productivity" and makes easier our Business. The difference is important, there are many business apps and we have to select those "useful business apps".
The Appstore categories differentiate their nature but do not guarantee their effectiveness in "improving our productivity." Let me tell you my experience as an entrepreneur and how iPad helps me: The first time I used an iPad I asked myself if I already had a desktop computer, a laptop and a mobile phone with an Internet connection, why buy an iPad? I firstly used to read emails and access Internet, later I used to read news and download interesting apps that help me in my work.
But something was missing, people talk about mobility, data available anywhere, anytime, and ease to use. I needed a tool that would allow me to manage my company's strategy, see the most important objectives at a glance, indicators to tell me if I'm in the right way to compare my budget to reality and to analyze variations.
That's when I was thinking on Balanced Scorecard methodology, a well known and prestigious methodology used by large companies. There was the solution I needed, but the problem was the software price, too high for my small business. Putting together all these needs and concerns, a brilliant idea was born to create a business app for iPad to help companies design and manage the achievement of strategies easily and effectively: "BSC-i: Balanced Scorecard".
Later, due to the popular success of this app we created another two specialized app for Human Resources and Non-Profit Organizations, evolving each version with new features. The key of these apps are usability, simplicity and design, getting a unique experience for the user and placing at the palm of its hand the control of its business. To better understand what this app can do for your Business please watch our video demo.
* Compatible with iPad
* Requires iOS 3.2 or later
* 4.3 MB
Pricing and Availability:
Balanced Scorecard Lite 2.0 is free and available worldwide exclusively through the App Store in the Business category.
Founded in 2004, Business & Strategy is based in Madrid Spain and is your strategy partner in mobile business solutions. A leading consulting firm for over 7 years, the company provides businesses added value through a simple and direct methodology. Their applications help to define and implement business strategy, improve organizational structure, optimize costs and control the fulfilment of objectives. The Control of your Business in your Hand. Copyright (C) 2011 Business & Strategy. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.