May 3, 2012 in Multimedia (E)
[prMac.com] Munich, Germany - Pomfort, a provider of professional software for data and color management on the film set, releases its newest product LiveGrade - a innovative and powerful look and color management solution for the right image at the filmset. LiveGrade works in conjunction with a Blackmagic HDLink device and allows to create individual camera looks via SDI Live-Image interactively on the monitor on-set. The two possible grading modes "CDL" and "Alexa Look" can be controlled either directly via the controller in the software as well as from external panels of Tangent and Avid. Color adjustments can be exchanged with subsequent production steps as 3D LUT, ASC-CDL or Alexa Look files.
LiveGrade has been tested and evaluated in series, commercial and feature film productions worldwide in a three month beta testing phase and was recently presented to the public at NAB 2012. The newly released software Pomfort LiveGrade allows camera operators, camera assistants or DITs to work with the director and DOP to interactively create camera looks directly on the set. Included in LiveGrade is also the newly developed Cube-O-Scope which is a unique, interactive visualization model for the resulting 3D LUT.
"In the feedback for our other camera-related software products we saw the need for a professional tool for interactive manipulation of Alexa looks," says Patrick Renner, Product Designer at Pomfort. "So we took existing color processing technology from our Silverstack software and integrated Blackmagic Design's HDLink devices."
Dan Kanes is a Local 600 DIT from Los Angeles, and has been beta testing LiveGrade. Dan commented, "On many recent national commercial spots, including a high end Beauty Spot for Garnier cosmetics, Pomfort LiveGrade in conjunction with my BlackMagic HDLink has helped me tremendously create dailies level LUTs that made both the director of photography and the client extremely happy because it saved valuable time in the color correction suite and gave greater confidence to everyone on set in being able to achieve desired results from the image."
LiveGrade scenario on the film set:
The camera HD-SDI signal is transmitted through Blackmagic Design's HDLink. LiveGrade takes control of this device via USB and can adjust the live image via appropriate color controls including lift, gamma, gain, saturation and so on. For greater accuracy , LiveGrade's current version supports the panel controller "Avid Artist Color" and the "Tangent Wave" - the "Tangent Element" will follow shortly. LiveGrade offers import and export functionality for Alexa Looks and for the widely utilized CDL and 3D LUT workflows which are used in a variety of cameras such as Sony, Canon or RED. LiveGrade is a comprehensive solution for creating, changing and managing looks directly on the set. For using calibration profiles for computer monitors with the HDLink devices, LiveGrade supports ICC profiles being loaded for color-managed display of camera signals.
The Cube-O-Scope is a unique visualization model developed by Pomfort for the resulting 3D LUTs. A colored cube illustrates in a clear and easy way how to interact with the color controls in LiveGrade, providing an additional test and control option when creating looks.
* Intel Mac with Mac OS X 10.6 or higher
Pricing and Availability:
Pomfort LiveGrade is currently available at $479 / 379 EUR (or the equivalent amount in other currencies) from the Pomfort website.
Pomfort specializes in developing high quality software for the professional film production field. From set through to post-production Pomfort delivers products and solutions for efficient organization of film and metadata, and simplified management of camera looks in the process of television, advertising and film production. Up to now customers in more than 70 countries work with Pomfort products. The Munich company is internationally known for its products Silverstack SET and LiveGrade. Copyright (C) 2012 Pomfort. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.