April 21, 2013 in Health and Fitness (F)
[prMac.com] Barcelona, Spain - FCB Fitness, the motivation-focused application that makes getting and staying in shape fun, has achieved near 15,000 downloads in its first week on the App Store and an enthusiastic reception among the general public, being named by Health & Fitness as one of the market's most complete applications, according to some media outlets in the United States.
The new official app of FC Barcelona, FCB Fitness has already become a very popular tool for promoting fitness and making it easy and fun. The app's association with the Bara, its personalized training plans, its attractive rewards and incentives with gaming and social network components, and the fact that you can choose any of Bara's players to be your personal trainer are the reasons why the app has achieved a 98% satisfaction rate among its users. Also, according to a survey conducted by Customized Health Technologies, the company that launched the platform on the market, 65% of the app's users are recommending it to their friends, a very positive development indicating the high level of trust it has already generated in its audience and the promising possibilities for expanding the company's business.
"Linking our platform, which encourages you to engage in regular exercise, with a great brand like FC Barcelona or a multinational company related to sports motivates users, and if all that is combined with world-famous athletes, the motivation to exercise increases," says Antonio Quiros, the founder of Customized Health Techonologies. Notably, only 27% of FCB Fitness users state that the main reason they downloaded FCB Fitness was because they are a FC Barcelona fan, which means that they value and appreciate quality in terms of encouragement and motivation to work out, the quality of the personalized fitnesss plans, and the ease of making fitness a part of their daily lives. Another relevant fact is that 66% of the app's users are foreigners, mainly in the United States (19%), Latin America (17%), Europe (16%), and India, the Middle East and Africa (11%).
According to Customized Health Techonologies, "there is a broad market for other B2C applications with our technological platform." In fact, they are currently working on a new international project with one of the world's best-known sports brands which combines gaming and social networking features to motivate users to work out, coached by the world's best-known athletes in each area of sports.
Thanks to the app's enthusiastic reception, FCB Fitness has begun a crowdfunding campaign to raise funds to develop the Android version. To become a part of this exciting project in exchange for some attractive incentives, you can sign up at the Indiegogo platform.
* iOS 6.0 or later
* iPhone, iPod Touch and iPad
* 39.1 MB
Pricing and Availability:
FCB Fitness 1.0.1 is free and available worldwide exclusively through the App Store in the Health & Fitness category.
CHT is a health and fitness technology firm that helps companies help their employees to adopt healthy lifestyles by using smartphone technology customized to each company's needs. Its innovative technology, which is quickly gaining popularity in Spain, combines expert-supervised health and fitness programs with incentives in the form of gaming and social networks to encourage employees to get fit. The objective is to reduce absenteeism rates due to illness and increase your team's productivity, leading to considerable savings for your company. Copyright (C) 2013 Customized Health Technologies. All Rights Reserved. Apple, the Apple logo, iPhone, iPad, iPad mini, iPod touch, and Mac are registered trademarks of Apple Inc. in the U.S. and/or other countries. Other trademarks and registered trademarks may be the property of their respective owners.