February 1, 2010 in Games (E)
[prMac.com] Prague, Czech Republic - ZENTITY today is pleased to announce a special Striker Edition of Touch Carrom, which is a special free update to Touch Carrom, available world-wide through Apple's App Store in iTunes, iPhone or iPod Touch. Touch Carrom integrates with Striker to becomes the first ever official iPhone game of a Bollywood movie.
The Indian Film Company and Studio 18 have tied up with ZENTITY s.r.o., the makers of popular iPhone game Touch Carrom, to promote their upcoming release, Striker. Touch Carrom brings the favorite Indian carrom board game to the iPhone and iPod Touch. Touch-based game controls give the players very realistic game play.
Striker top lines Siddharth (of Rang De Basanti fame), a young carrom champ who is forced to give up the game to pursue other ambitions abroad. Destiny and circumstances bring him back to the game to earn money. Commented Hemant Bhardwaj, SVP, Intl. Business, Studio18, said, "Looking for innovative and high impact ideas to create interest around over movies, TouchCarom perfectly fit the bill for Striker."
Abhishek Balaria, Founder, ZENTITY s.r.o said, "This is an exciting partnership, which helps us to bring a world class gaming experience to traditional Indian games. This is the first integrated movie and gaming experience and we believe that it will be an important trend. Studio 18 are truly an innovative partner to work with."
Striker comes from Chandan Arora, the director of Main, Meri Patni Aur Woh and Main Madhuri Dixit Banna Chahti Hoon. It releases in Indian theaters on 5 February, 2010. It has already created history by becoming the first Indian feature to premiere internationally on YouTube day and date with its Indian release.
* Phone or iPod Touch version 2.0 or later (iPhone 3, 3GS and iPod 3rd Gen tested)
Pricing and Availability:
Touch Carrom: Striker Edition 1.1.4 is only $0.99 (USD) and available worldwide exclusively through the App Store in the Sports category.
ZENTITY is an iPhone development and consulting company based in Prague, Czech Republic. The company operates in two major areas, mobile application development/marketing and telecommunication systems consulting. ZENTITY's first product Touch Carrom has already sold in over 30 countries within just two months of launch. Copyright (C) 2010 ZENTITY s.r.o. All Rights Reserved. Apple, the Apple logo, iPhone and iPod are registered trademarks of Apple Inc. in the U.S. and/or other countries.