February 23, 2007 in Services (F)
[prMac.com] Chicago, IL - January 2007- "We thought that our original website just wasn't working for us. We were getting visitors, but that wasn't translating into customers," says Mindy Berkson, Managing Partner of Lotus Blossom Consulting, Inc, a Chicago infertility consulting firm. "What hurriKane Solutions did for us was bring support, knowledge and professionalism to a project that seemed so overwhelming. He turned our website into something that brings us business."
Lotus Blossom Consulting, LLC provides consulting services for couples dealing with infertility problems. They consult with couples from around the world.
Essentially, the problem was not search engine optimization as the client originally thought. "What I did was a quick online search, and found that their site was coming up high on the list of sites dealing with infertility," says Seth Kane, owner of hurriKane Solutions. "So, it wasn't a problem of optimization. Their site just wasn't visitor friendly."
hurriKane Solutions redesigned the site to give it a more professional appearance. The site was changed to make Lotus Blossom a brand rather than just a company so that customers would connect the company with the services offered. Plus, hurriKane Solutions added administrative tools that allow Lotus Blossom to regularly update their own website.
"We found that by adding information about fertility solutions to our site benefits our potential customers," says Berkson. "People come back to our site just to get new information, and that leads to new customers."
In addition to creating solutions that bring more customers through their website, hurriKane Solutions created a site that was compliant with the World Wide Web Consortium Web Accessibility Guidelines Priority 3 and Section 508 standards. This opens the site up for those with disabilities.
"Since we have a potential global customer base," says Berkson, "this opens us up to everyone. People who might have trouble navigating around the site due to disabilities can now do so easily using the controls hurriKane Solutions installed."
"This is the way of the future," says Kane, "eventually every website will want this accessibility. It opens websites up to a whole new area of customers. It also just made sense for Lotus Blossom's potential customer base to go this route."
Lotus Blossom Consulting, LLC is a company formed to help people dealing with infertility issues. Lotus Blossom can offer assistance from finding an egg or sperm donor to financial planning and insurance consulting. The company has been formed with the philosophy of working with people on an individual basis and helping them navigate through the confusing waters of family building. Lotus Blossom Consulting can be found online at www.lotusblossomconsulting.com.
Seth Kane is the Managing Partner of hurriKane Solutiuons. hurriKane Solutions provides website and online solutions that affect and improve the bottom line of their clients. hurriKane Solutions focuses on creating websites that make an impact for their clients. Information about the solutions provided by hurriKane Solutions can be found at www.hurrikane.com.
hurriKane Solutions provides website and online solutions that affect and improve the bottom line of their clients. hurriKane Solutions focuses on creating websites that make an impact for their clients. Information about the solutions provided by hurriKane Solutions can be found at www.hurrikane.com.