955 Dreams earns its fourth App of the Week with Band of the Day on iPad

in Music (E)

[prMac.com] Mountain View, California - With the release of Band of the Day for iPad, 955 Dreams has been awarded its fourth App of the Week feature. Late last year, 955 Dreams launched a completely new platform for daily mobile publishing with the release of Band of the Day (BoD) for iPhone. The world's first mobile-exclusive music publication was adopted by hundreds of thousands of users in its first few weeks, and Band of the Day was quickly named iPhone App of the Year Runner Up by Apple. Unlike the path of mobile adoption taken by traditional magazine publishers, BoD is built from the ground up for iOS Devices. Expanding its daily magazine platform to the tablet, Band of the Day is now available for the iPad. Also built on the 955 Publishing Engine, BoD iPad app features emerging artists using beautiful magazine layouts, full play songs and easy access for social engagement. Unique navigation mechanisms, like allowing users to flip through editorial pages rather than scrolling, keep user engagement very high. Band of the Day has proven to be a revolutionary new way to discover great music directly on iOS, as seen by passionate iTunes user reviews and consistent 5 star ratings.

"Our publishing platform has consistently produced high quality products that resonate with users all over the world, allowing us to achieve four App of the Week features in one year. There is an absolute and unrelenting focus on maintaining a high level of quality throughout the product and ensuring that the experience for the user is not compromised in any way," says Founder and CEO Kiran Bellubbi.

955 Dreams first focused on long form experiences like App Hall of Fame title The History of Jazz. Addressing a daily audience demanded a very different set of product design disciplines. Navigation is simple and immediate, content is relevant, right-sized and nimble to load. The feel for the user is both app-like and editorial.

"We were relentless in our design iterations for this publishing platform. We refined every speck of the experience, the UI, the backend, and the overall look of this product. Just like the calendar that Band of the Day is built around, the way band photos reveal as you run your finger over the calendar...this is the result of a thousand tiny iterative decisions. We try very hard to take nothing for granted about the end experience. We strive to delight users!" says Co-Founder and CDO T.J. Zark

The result is an exciting and simple way to find great bands from all over the world, with over half a million unique users in under four months. With the iPad launch the user adoption will quickly top a million - with several million expected by 2013.

New users can enjoy new music and discover great bands and artists daily on their iPads, iPhones and iTouch's. BoD is available for free on the AppStore.

Device Requirements:
* iPhone, iPod touch, and iPad
* Requires iOS 4.2 or later
* 15.6 MB

Pricing and Availability:
Band Of The Day 2.0 is Free and available worldwide exclusively through the App Store in the Music category.

955 Dreams is an exclusively mobile-focused (or touch-focused) publishing company with a track record of groundbreaking, successful products, founded by Kiran Bellubbi and TJ Zark. Band of the Day, App of the Year Runner Up on the iPhone, is now available for the iPad and is App of the Week. Copyright (C) 2012 955 Dreams. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.



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