Introducing The iMums - Reviews by Mothers of Little Gadget Lovers
April 18, 2012 in iAnnouncements
[prMac.com] Mirani, Australia - The iMum, a family-friendly blog dedicated to reviewing iOS and Mac apps for children, has come a long way since its inception in August 2011 and with that growth came more responsibility. The founder and original iMum, Amanda Powell, decided to advertise for guest reviewers to help with the workload.
"I put the word out and shortly after I was swamped with requests from mums wanting to write for TheiMum." Amanda declares. "I noticed three people in particular that really went above and beyond with their reviews so I decided to ask them if they would like to become a permanent part of the team and fortunately for me they said yes!"
The four iMums have eleven children between them ranging in age from one to 17 and now bring a global perspective to their app reviews with Amanda being from Australia, Alison is in the United States, Grace is from Singapore and Mary is originally from the UK but is currently living in the United States.
"The iMums' goal is to educate parents about the variety of iOS and Mac apps available for children of all abilities." states Mary. "We review all types of apps including dramatic play, art, education, digital stories and games and also try to highlight apps that may suit children with Special Needs."
As self-confessed app addicts with literally thousands of apps between them, The iMums test drive apps with their children to find the best ones for their readers and their family. Alison explains "There are hundreds of thousands of apps in the app store and The iMums' mission is to find the best of the best and let our readers know about them."
As well as reviewing apps, The iMums also work with developers Beta testing new apps and giving them feedback and suggestions on how to improve their apps. They also offer several tools to help developers promote their apps and place them in front of their highly targeted audience of parents that frequent the website. These tools include developer interviews, giveaway hosting, press release publishing and the new expedited reviews.
The iMums' efforts were recognised recently by way of a nomination in the Top 25 Tech Moms contest held by the popular online community for mothers, Circle of Moms, which closed last week. The iMums took out the number one spot against 59 other great tech-related mum blogs.
"Winning this contest has meant a fantastic amount of exposure for The iMums and the more people that know about us, the more people we can help!" says Grace. The iMums have some exciting projects in store for their website including an all new YouTube channel, a chatbox for yet another opportunity to win promo codes and are considering broadening their reviews to include other technology products suitable for children. You'll find The iMums on Facebook, Twitter, Google and StumbleUpon.
The iMums - Amanda, Alison, Grace and Mary - are four mothers from around the globe dedicated to reviewing apps and products for children to educate parents about the variety of great technology products available and to bring them the best of the best. They also offer the latest news in apps for kids, informative articles and interviews, as well as free apps and regular product and promo code giveaways. Copyright (C) 2012 The iMums. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.
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