ADATHA's ROI-Building Ad Network Recognized as Top Advertising Platform

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[] Chennai, Tamil Nadu, India - Small and midsize app developers and advertisers now have access to the fastest-growing ad network, ADATHA. The complete, full featured "Mother of All Ad Networks," ADATHA has a complete toolset for both advertisers and publishers. Much more than just a matchmaking board, ADATHA - recently recognized by mobyaffiliates as a "Top Mobile Advertising Platform of 2015" - intelligently matches advertisers with the publishers that are best suited to their needs, and adds a CPI retention model that helps those advertisers increase ROI of any app they advertise.

Mobyaffiliates' list of the "Top Mobile Advertising Platforms 2015" recognizes ADATHA in its compilation of some of the industry's most prominent ad networks. ADATHA's rapid growth has led to the Chennai-based firm to attract a loyal following throughout India and Southeast Asia, the United States and Canada; with increasing demand driving even more expansion plans for the future.

Mobyaffiliates' compilation of best mobile ad platforms reinforces ADATHA's key message, that build-in search on app stores and organic traffic is only the beginning. App Discoverability and retention are critical issues to app developers' success strategies. Monetization is also critical, and the popular freemium model may deliver downloads, but turning a profit requires the assistance of a good app advertising platform with a comprehensive toolbox and publishers that take an active role. Mobyaffiliates considered these factors in publishing their list of best platforms, and they noted ADATHA's sophisticated CPI retention model and other models that help advertisers increase ROI of the apps they advertise.

"ADATHA today truly gives mobile marketers access to the marketing platform they need for growth, and a powerful tool to compete against larger players," said C.R. Venkatesh, CEO of ADATHA. "By combining ADATHA's reach with highly granular and targeted traffic sources, we're able to deliver advertisers the exact traffic they need, and from the right geographic regions they require to build positive ROI for the apps they advertise."

Now, advertisers and marketers can sign up to take advantage of the powerful toolbox offered by ADATHA. "The barriers to entry are rapidly coming down for mobile players," said Venkatesh. "It's easier to develop and publish apps, and as a result, tens of thousands more appear every day. The only way to compete in this type of crowded environment is with a highly targeted mobile ad platform with the right partnerships with high quality publishers, and the tools necessary to take advantage of a marketplace that changes every day."

ADATHA picks up where other ad networks leave off - delivering marketers consistent, positive traffic sources. ADATHA is built on a platform that continually fine-tunes traffic to always produce the best results. For more information, or to sign up as an advertiser or a publisher, visit the ADATHA website.

ADATHA, a mobile ad platform with worldwide reach, connects you with millions of mobile consumers via savvy CPI and CPC partnerships with mobile publishers and app owners. The name includes "Atha" in Sanskrit, which means "now begins." At ADATHA, we strongly believe in the importance of taking hold of the present. It's always now in mobile advertising, not tomorrow, and that's the ADATHA advantage. All Material and Software (C) Copyright 2016 ADATHA. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries. Other trademarks and registered trademarks may be the property of their respective owners.


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