September 14, 2007 in Seminars and Events (F)
[prMac.com] New York, New York - September 6, 2007 - The Art Directors Club announced the speaker line up for its annual brand presentation, Big Brand Talks. The event which takes place in the ADC Gallery on September 27 from 1:00-5:30 p.m., features three successful professionals sharing their brand insight and success. The three speakers: Peter Leeds, Global Head of Creative Services, Reuters International; Denise Waggoner, Vice President of Creative Research, Getty Images; and Nick Law, Chief Creative Officer, R/GA offer attendees an opportunity to review an internal agency's fresh take on a global brand; learn from an industry study which explores visual language through global image use; and get the inside story on the Nike+ project which created new experiences for consumers through expanded product applications and revolutionary paradigm-changing brand alliances.
Big Brand Talks, a half-day seminar on branding, takes place from 1:00-5:30 p.m. on Thursday, September 27th during Advertising Week at The Art Directors Club. Fees range from $225 for Non-members to $200 for Group Non-members (three or more attendees registering at the same time from the same company). ADC members receive a 30% discount off the Non-member price. Register online at www.adcglobal.org/adc/events/calendar
Peter Leeds presents, Reuters Brand Trust, a talk about refreshing the Reuters brand by honing in on the Reuters Trust Principles and translating them into an easy to ‘read’ visual language. Leeds runs a small internal agency serving the marketing needs of Reuters a company with 18,000 global employees providing news and information to media and financial companies around the world. Leeds will open the vault to the Reuter’s Brand Trust.
Denise Waggoner delivers, MAP of the World, where she digs deeply into the results of 120 rebranding exercises, 50,000 photo searches, and 260 weekly magazine tear sheets. Waggoner’s information is translated into meaning, application, and global image impact. The results can be used to shape marketing and creative strategies for brands.
Nick Law covers 1 + 1 > 2, a presentation on the award-winning work R/GA produced for Nike+. This project resolved the hurdle Nike faced when competitors challenged their core dominance and Nike needed to reconnect with the heart and soul of their company - running. To do so they created a new category, combining their footwear technology with Apple iPod’s ability to deliver music anytime or anywhere, and introduced a new product - a product which delivered a whole new running experience. Law shares the inside story on the creation of Nike+.
Additional information on Big Brand Talks is available on the ADC website. www.adcglobal.org/adc/events/calendar/?id=8
About the ADC: Founded in 1920, the Art Directors Club is a prestigious creative collective organization that embraces the related and now convergent fields of advertising, design and interactive media. For additional information visit us at www.adcglobal.org.