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Flurry Raises $15M Series C - Boosting iOS App Dev Monetization Services

Dec 07, 2010 - Flurry, a leader in acquisition, retention and monetization services for more than 35,000 companies building iPhone applications raises Series C financing of $15 million to accelerate build out of services. The round was led by Menlo Ventures with participation from existing investors, including Draper Fisher Jurvetson, InterWest, First Round Capital and Union Square Ventures. Sonja Hoel Perkins, Menlo Ventures Managing Director, will join Flurry's board of directors.

Flurry Announces Privacy First Initiative

May 13, 2010 - Flurry today announced its Privacy First Initiative, aimed at increasing consumer privacy standards in mobile application data collection and targeting. PFI combines a set of product features and usage guidelines to be included in Flurry Analytics and AppCircle services, which provides consumers visibility into collected data and control over how this data is used for targeting and product recommendations.

Flurry Arms Thousands iPhone Devs With Features To Increase App Usage

Mar 05, 2009 - Flurry today announced the release of two ground-breaking extensions to its analytics service: User Path Tracking to monitor the sequence of actions completed in mobile applications by consumers; and, Dynamic Parameters to analyze user-generated content and other user action data within mobile applications. Since emerging from Beta earlier this year, Flurry Analytics has collected billions of analytics data points.