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Mobile magic from Tate puts art in your pocket

May 11, 2012 - Magic Tate Ball is a new location-based mobile app from the world renowned Tate gallery and Bristol based digital agency Thought Den. Taking inspiration from the iconic Magic 8 Ball, simply shake your phone and this clever app presents you with an artwork that is linked to your life at that moment. Using date, time-of-day, geographical location, live weather data and ambient noise levels the app will select from a wealth of artworks from Tate's Collection for the best match.