Macworld session to Demystify iPhone and iPad App Development

in iAnnouncements (E)

[] San Francisco - A special Macworld 2010 conference session - targeted at corporate and business decision-makers - will attempt to demystify the entire process of producing custom iPhone and iPad software, from start to finish.

The high-level session, entitled: "Demystifying iPhone & iPad App Development: A Non-Technical Overview for Decision-Makers and Idea People," will be held on Saturday, February 13th, from 10:30am to 11:45am, as part of the Macworld 2010 Conference & Expo, at the Moscone Center in San Francisco.

"What we're doing here is unusual - and perhaps unprecedented," says Ron Diamond of Los Angeles-based Parade of Progress Productions, who will present the session. "There's lots of information out there for developers themselves ... but to my knowledge, no one has ever tackled this all from the perspective of the Client: namely, just what does a decision-maker really need to know in order to lead the creation of their own branded 'app'?"

The session thus encompasses the entire spectrum of developing software, both in general, and for the iPhone and iPad in particular.

"The mobile space has many untapped opportunities, especially for brand extension," says Diamond. "But it's a big challenge to get up to speed on such a vast and quite technical subject, and yet do it in a non-technical and unintimidating way. So we're going to cover the gamut from what software development is and how the process works, all the way up through developing and deploying for the iPhone and iPad ... and do it all in a little over an hour. It's really quite ambitious."

The session will culminate with a 'big picture' look at the future of Mobile. An extensive list of Action items and third-party resources will also be provided.

"Demystifying iPhone & iPad App Development" is presented as part of the "Users" track of the Macworld 2010 Conference.

Session Topics:
* How Did We Get Here?
* What's In these Devices, and what can they Do?
* Software Development: An Overview
* Rates & Budgeting
* Styles of Apps
* Mocking up the User Interface
* Concepts & Terminology
* How Developers Work
* The Tools
* Hello, World!
* Deployment: for Beta testing and In-House use
* Deployment: on the App Store
* Resources for the Developer in You (or Your Company)
* Action Items
* The Big Picture

Time and place
* Saturday, February 13, 2010
* 10:30am to 11:45am
* Moscone Center, San Francisco

Parade of Progress Productions is a Los Angeles software consulting, design and development firm specializing in the iPhone. Principal Ron Diamond is also the founder of EditGroove, a provider of specialty software utilities and consulting services to the video post-production industry. Copyright (C) 2010 Parade of Progress Productions. All Rights Reserved. Apple, the Apple logo, iPhone and iPod are registered trademarks of Apple Inc. in the U.S. and/or other countries.


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