Rolling Stone and MEI Team Up to Develop Beatles iPad App

in Music (E)

[] Jenkintown, Pennsylvania - Now complementing The Beatles' music library in iTunes is a new tablet-friendly guide to the Fab Four's music catalog. The app was created by Rolling Stone, thanks in part to Managing Editor Inc. MEI, an Adobe(R) premier development partner and a leading provider of software solutions for publishers, announced that the iPad app version of "The Beatles Ultimate Album-by-Album Guide" special-interest publication is now available for download.

Wenner Media, the publisher of Rolling Stone and other popular magazines, looked to MEI's team of digital-publishing specialists to help build the app using a combination of custom development and the Adobe Digital Publishing Suite(TM). MEI guided the production process, including training on the Adobe DPS software, editorial workflow development, template creation, app construction and final submission to Apple.

Wenner is also using the vjoon K4(TM) Cross-Media Publishing Platform, integrated with Adobe InCopy(R) and InDesign(R), to manage the project from soup to nuts. MEI designed an iPad publishing workflow that operates alongside Wenner's print process - Rolling Stone has been managed with the K4 publishing system since 2008 - tapping into an all-new medium using existing content and familiar tools. MEI is the exclusive distributor of vjoon K4 in the Americas.

"MEI worked closely with us to make sure the app captured all the great information from our print product and expanded it with immersive and visually appealing tablet features," said Paul Leung, system administrator for Wenner Media. "Their expertise and custom development were integral to the success of this project."

"The Beatles Ultimate Album-by-Album Guide" is a comprehensive companion to the 13 albums released by the legendary rock group. For each recording, the app provides a main article, a playlist with audio samples and a link to purchase the tracks, an extra "Testimonial" story, pictures and more. It takes the wealth of Beatles history showcased in Rolling Stone's original print album guide and transforms it into a full-featured iPad experience, enhanced with interactivity and engaging content only available in the tablet version.

MEI engineered the specialized audio playlist, which streams song samples directly from iTunes. Not only does this make for a convenient user experience, allowing readers to instantly hear and purchase the music they're learning about, it also provides a new revenue stream for Wenner - as part of Apple's Affiliate Program, the publisher gets a percentage of iTunes sales made through the app.

MEI also played a major role in the iPad publication's layout by helping Wenner build templates and implement interactive features using Adobe DPS, including multi-state objects, hyperlinks and touch-activated buttons. MEI's experts trained Wenner editors on the digital publishing tools and helped them configure and submit the final product for release to the iTunes App Store.

Additionally, vjoon K4's industry-leading connectivity with Adobe DPS made the project much easier. By managing most of the project - including its interactive elements - within the vjoon K4 database, MEI enabled an efficient process for Wenner to port its print-based SIP as a rich iPad app. The app was even bundled for release directly within vjoon K4, thanks to the vjoon K4 DPS Connector.

"We were able to implement a workflow that really highlights our traditional design and editorial strengths, but also helps us enhance that content by adapting it to a new platform," Leung said.

Using vjoon K4 and Adobe DPS to manage its tablet publications will help Wenner produce new ones in the future.

"We expect this app to be a huge hit, and we're thrilled to have played a part in its creation," said Mark Leister, senior vice president of business development at MEI. "We're looking forward to seeing the other exciting and inspired apps that Wenner builds using the streamlined, repeatable workflow we configured."

"The Beatles Ultimate Album-by-Album Guide" is now available in the iTunes store.

About Adobe Digital Publishing Suite
The Adobe Digital Publishing Suite enables the creation of immersive reading experiences that combine the visual impact of print design, the flexibility of the tablet format, the immediacy of touch interaction and the engagement of interactive elements such as video, audio, animated infographics and more. Adobe DPS tightly integrates with Adobe Creative Suite(R), empowering graphic artists to create highly designed, engaging digital publications that rise to new levels of interactivity. In conjunction with the Folio Producer tools in InDesign CS5.5, Adobe DPS provides a robust end-to-end publishing solution for creation, distribution, commercialization and analysis of high-value content, including traditional magazines and newspapers as well as corporate publications.

About vjoon K4
vjoon K4 is one of the most innovative cross-media publishing platforms available in the market and lets you deliver your valuable content to any output channel - print, online, mobile, tablet. Based on the time- and cost-saving Unified Publishing Process, vjoon K4 provides the tools that allow your team to publish anywhere, smoothly and efficiently - whether you produce magazines, newspapers, sales materials, annual reports or books. Renowned customers worldwide and in configurations from 10 to more than 1,200 concurrent users benefit from this sophisticated solution. vjoon K4 is made in Germany by vjoon GmbH. A fixture on the publishing market since 1990, vjoon(R) is a leading developer of workflow solutions based on Adobe Creative Suite(R). vjoon rapidly integrates all Adobe innovations into its solutions and consistently develops its products to meet market needs. Headquartered in greater Hamburg, Germany, vjoon partners with a global network of more than 30 qualified integrators to deliver premium system integration and support services to its customers.

Device Requirements:
* iPad
* Requires iOS 3.2 or later
* 64 MB

Pricing and Availability:
Rolling Stone's Beatles Album-by-Album Guide 1.0 is $9.99 USD (or equivalent amount in other currencies) and available worldwide exclusively through the App Store in the Music category.

Managing Editor Inc. is an industry leader in the development of quality, proven software solutions for the evolving publishing industry. The Page Director Series of Advertising and Classified Layout Systems, K4 Publishing System, Integrated Production Suite (IPS) and IPS AdTrac deliver automated pagination, workflow and digital asset management solutions to newspaper and magazine publishers, as well as to other print and electronic publishing markets. MEI is an Adobe premier development partner and has twice been named a laureate of the Computerworld Smithsonian Collections. Additional information regarding MEI's products and services can be found on the company's Web site. Copyright (C) 2011 Managing Editor Inc. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.


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