March 24, 2016 in iAnnouncements (E)
[prMac.com] Chennai, Tamil Nadu, India - ADATHA, the award-winning ad network that intelligently matches advertisers with the publishers that are best suited to their needs, has announced the launch of ADATHA PRO, a new Demand Side Platform (DSP), a real-time bidding system for media buyers.
Online advertising has become a major part of most marketing strategies, but a gap exists between the potential and the execution of an online marketing strategy. "Marketers frequently face major obstacles in their online ad buys," said C.R. Venkatesh, CEO of ADATHA. "We created ADATHA PRO to close this gap, and Provide a self-service platform that puts power directly in the hands of advertisers and mobile developers and marketers."
ADATHA PRO allows advertisers and publishers to obtain the full benefit of the tremendous boom in online advertising with a powerful platform that incorporates a real-time bidding system and a self-service dashboard for easily managing mobile ad campaigns. With an easy, intuitive interface, ADATHA PRO makes the complex online ad buying Process more transparent. The power of ADATHA PRO allows advertisers to always get the best rates, every time, while ensuring that publishers have an accurate platform for partnering with advertisers that are most relevant to their editorial missions.
ADATHA PRO's real-time bidding system allows for both CPC and CPM bidding, and it supports multiple ad formats, including video. "With ADATHA PRO, advertisers have solid demographics to back up their campaigns," added Venkatesh. "Targeting options allow ads to be pushed out to specific audiences, and a rich set of customizable reports lets both advertisers and publishers see at a glance how well they are performing." The metrics Provided form an important part of the overall strategy for users as well, with instant visibility making it much easier to pivot strategies and see results almost immediately.
Known as the "Mother of All Ad Networks," ADATHA was recently recognized by mobyaffiliates as the "Top Mobile Advertising Platform of 2015." ADATHA picks up where other ad networks leave off - delivering marketers consistent, positive traffic sources. ADATHA is built on a platform that continually fine-tunes traffic to always produce the best results. For more information, or to sign up as an advertiser in ADATHA PRO.
ADATHA, a mobile ad platform with worldwide reach, connects you with millions of mobile consumers via savvy CPC, CPI and CPA partnerships with mobile publishers and app owners. The name includes 'Atha' in Sanskrit, which means 'now begins." At ADATHA, we strongly believe in the importance of taking hold of the present. It's always now in mobile advertising, not tomorrow, and that's the ADATHA advantage. All Material and Software (C) Copyright 2016 ADATHA. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries. Other trademarks and registered trademarks may be the property of their respective owners.